San Diego Housing Market 2018

San Diego real estate

San Diego, California. Undeniably one of the most beautiful skylines in Southern California can be found in sunny San Diego, but as the sunshine tax increases, what will the real estate market bring in 2019? Here’s a snap shot of a few locations in San Diego:

La Jolla Real Estate-November 2018

One of the most desirable locations, La Jolla continues to increase in home sales and price. The area has a 7.1% median sales price increase over last year and a current 7.5 month supply.

La Jolla 92037-market update.png

La Mesa Real Estate-November 2018

La Mesa is a highly desirable location in East County San Diego. An increase in restaurants, cafes, festivals and more continue to increase in value to residents. Both the Grossmont area and Mount Helix are surrounded by parks, recreational activities and more!

La Mesa Houses-Grossmont
La Mesa Houses-Mount Helix

North Park Real Estate-November 2018

A dynamic area filled with home grown artisans, cafes, restaurants, parks, festivals and a real flavor for fun in San Diego, North Park has arrived. The housing prices in this area continue to rise.

North Park Houses.png

Carmel Valley has several communities offering suburban amenities such as community pools, recreation rooms, book clubs, wine nights and much more. The newer shopping centers, restaurants and top schools are a continuous draw to homeowners in this area.

Carmel Valley Houses.png

Wondering what your San Diego neighborhood real estate market looks like? Inquire with us. If you’re a buyer shopping and want to see stats in a specific area, inquire with us!

Women and Housing

woman and housing.jpg

As women enter the housing market in greater numbers, the need for programs that can assist with the down payment and closing costs has increased. Student loan debt impacts women more than men according to RISMedia. Women carry 2/3 of loan debt or $900 billion of the current $1.5 trillion dollar student loan debt affecting millions of Americans. Minority women account for 48% of female student loan debt and struggle to afford home purchases.

73% of surveyed adults believe that the home-buying process is complicated.

Women can benefit from non-profits, mortgage brokers and lenders with programs that can guide them through the real estate and mortgage process. First time home-buyer programs with Down Payment Assistance, adding a non-occupant co-borrower and finding areas that offer HomeReady Programs with competitive interest rates based on the median area income can assist female borrowers.

Women Invest in Housing

Women In Real Estate (WIRE) is an initiative offered to female investors through March 2019 by Velocity Mortgage Capital. Velocity CEO Chris Farr states, “At Velocity, we believe every borrower deserves the opportunity to invest in real estate – especially women, who often have higher credit scores and lower default rates”. Incentives on the program include discounted closing cost fees, free appraisals and lower underwriting fees. Women can build wealth by mitigating risk with a co-borrower. We’ve worked with friends purchasing multi-units together. With a trusted partner, building wealth together can elevate your financial portfolios and offer another source of income for retirement.

Ever thought about owning a multi-unit building or commercial property? There are several loan programs that offer self-employed, entrepreneurs with solutions to purchase investment property and build real estate wealth. Inquire with an experienced lender today.

Increase in Conventional Conforming Loan Limits

San Diego Homes

San Diego, CA-An increase in conventional conforming loan limits and high balance limits may assist more home buyers in San Diego looking to purchase or refinance. The conventional conforming loan amount went from $453,100 in 2018 to $484,350 in 2019 and the high balance is $690,000. Anything higher than this is considered a Jumbo loan.

Loan Limits Increase Across the Nation-Housing Wire

Wholesale mortgage lenders can offer loans for lower credit scores and competitive interest rates to higher tiered credit borrowers. Interest rates have improved significantly over the past week. It may be worth inquiring on a refinance or locking in on a purchase now.

San Diego Borrowers

Borrowers can begin taking advantage of higher loan limits now with many lenders. End of Quarter incentives also include a Free Appraisal when working with mortgage brokers like TRU Financial Services.

Items Needed to Qualify for a Loan

Prepare to send in several income and bank statements when applying for a mortgage loan. Here’s a quick rundown of items needed:

  • 2 years tax returns

  • 2 years W-2’s

  • 2 months bank statements

  • 1 month pay-stubs

  • Copy of Driver’s License

  • Social Security Award Letter (if applicable)

  • Pension Information (if applicable)

Consult with a mortgage loan officer for more details on your specific scenario.

Your Credit Score Questions Answered

Credit Questions

The holiday season is in full swing. You may or may not have shopped the Black Friday, Shop Small Saturday or Cyber Monday deals…phew that’s a lot in less than a week, however may be using your credit card at some point to make purchases. How does using our credit cards impact our credit scores based on balance, paid in full each month and what cards give us the most rewards for our spending habits? See some of the most frequently asked questions from Experian. Click here for more questions answered.

Q: Does Paying Credit Cards in Full Each Month Hurt Credit Scores?

A: In a nutshell, no. You don’t need to pay off a monthly credit card balance to maintain a good credit history. Paying the card off in full each month curbs interest and debt accumulation. This is a good thing to maintaining financial credit risk in the eyes of lenders.

6 Rewards Cards With Huge Sign Up Bonuses For Your Holiday Spending

Q: Do Most Employers Check Your Credit Scores?

A: While many employers pull your credit report, it’s rare they receive your credit score. They must obtain your permission to do this. It is not the only item they take into account when hiring. Education, experience and job history are major factors.

Credit Scores

How To Remove a Bankruptcy From a Credit Report

Depending on what chapter you filed, the Bankruptcy will fall off automatically in 7 or 10 years. If you filed Chapter 7 with some partial repayment towards the debt it’s 7 years. With a Chapter 13, no debt repaid takes 10 years to fall off the credit report. Maintaining consistent and timely payments to rebuild your credit after the bankruptcy is important to lenders. Most require a consistent and solid payment history of 12 months prior to lending at competitive rates. 2-3 years is the average time frame a mortgage lender will consider lending on a home loan after a bankruptcy.


  • Obtain a secured credit card, use it and make payments or pay-off every month.

  • Obtain a car or installment loan and make the payments on time.

  • Continue to save money in your checking, savings and retirement and investment accounts.

  • Create a financial plan to build your credit back up responsibly.

  • Speak with a mortgage consultant on lender guidelines to obtain a home loan after bankruptcy.

Continue to monitor and check your credit report annually for free or sign up for monthly credit scores and alerts through any of the major credit bureaus: Experian, Equifax, and TransUnion.

High Balance and Jumbo Loans: A Quick Breakdown

Jumbo Loans in California

With the averaged home price in California at $600,000, it’s easy to see how Jumbo Loans have been on the rise. California home prices are double the U.S. Median Home Price of $264,800. Full article here. With interest rates on the rise, we have already began to see a market shift this Fall as home prices have dropped slightly and the average days on the market taking a bit longer. What’s the difference between a High Balance Loan and a Jumbo Loan?

Quick Summary of High Balance and Jumbo Loans in California

High Balance Loans in a High Cost County like San Diego are between $417,000-$625,500 and follow Fannie Mae and Freddie Mac guidelines.

Jumbo Loans have a different set of standards and are not regulated by Fannie Mae and Freddie Mac. They are privately regulated and typically held onto as an investment. They can be more costly and require more documentation, review time and requirements than a Conventional Loan or Conventional High Balance Loan.

California Housing Market

The California Association of Realtors list average Home Sales by County in California here. The Bay Area tops the list with San Francisco averaging home sales at $1.6m this past October. Jumbo Loans and other Non-QM loans such as Bank Statement Loans and Asset Loans have continued to remain in demand. Bank Statement Loans average 12 or 24 months of deposits with an expense ratio variable by lender and have different matrices based on FICO Score, Loan to Value and other lender guidelines.

Thinking about purchasing in one of California’s High Cost markets and looking for a Jumbo Loan? Look for the following in Wholesale Brokers:

  • Compare rates

  • Loan programs

  • Average time to close

  • Service with wholesale brokers that shop your loan among industry giants to obtain highly competitive pricing, programs and service.

Pull Your Credit Score For Free Before You Apply For a Jumbo Loan here.

There are several places to pull your credit for free and review your credit report with a soft inquiry before completing a mortgage loan application. You can dispute any errors, obtain contact information to creditors and have a better picture of your overall credit standing before your credit is pulled on a “hard” lender inquiry. Jumbo lenders will still finance with lower scores, however may require a higher down payment and assets. Higher credit scores will often have better rates and less of a down payment.

Do You Need Earthquake Insurance-Our Partner Relays Vital Earthquake Information for Californians

The Camp Fire is one of the worst and deadliest fires in California State History and at current writing has burned nearly 152,000 acres. Our thoughts and prayers go out to the firefighters, residents and teams of organizations including local government assisting with relief in the Northern California region. It reminds us as homeowners especially how vulnerable we are to natural disasters.

Earthquakes another natural disaster common to California have caused destructive damage to homes, businesses, roads and infrastructure and many homeowners debate whether it’s a worthwhile purchase with Homeowner’s Insurance. Our partner, Amy Hallquist-Hamric provides a video to educate and inform on Earthquake insurance and why it may be just as valuable as the fire insurance we are required to carry currently.

Click here to view Amy’s video on Earthquake Insurance and it it’s the right choice for you family.

Check out recent earthquakes in California here.

The California Academy of Sciences has a list for Earthquake Preparation here.

Develop a Disaster Plan and an Emergency Earthquake kit here.

Be informed and take action to prepare you and your family. Additional resources below for your convenience.

List of Earthquakes in California.

LA Times article on most Californians ignoring Earthquakes.

Ready to go Build a Kit for Earthquakes.

Camp Fire in California

The Camp Fire

One of the deadliest and worst fires in California State History

Is It Time to Remove Private Mortgage Insurance?

 Approximately 740,000 homeowners carried Private Mortgage Insurance in 2016. ( US Mortgage Insurance ).

Approximately 740,000 homeowners carried Private Mortgage Insurance in 2016. (US Mortgage Insurance).

Private Mortgage Insurance (PMI) allows homeowners to purchase property with less than 20% down payment helping the lender with reducing risk if the borrowers default. When is it time to check if Private Mortgage Insurance is no longer necessary due to property values increasing? Checking with a real estate agent in your area or mortgage advisor can assist you in determine the value of your home and whether or not it’s time to drop the extra money on your payment every month.

Removing Private Mortgage Insurance

The Consumer Finance Protection Bureau states these important criteria need to be met before dropping PMI:

  • Your request must be in writing.

  • You must have a good payment history and be current on your payments.

  • Your lender may require you to certify that there are no junior liens (such as a second mortgage) on your home.

  • Your lender can also require you to provide evidence (for example, an appraisal) that the value of your property hasn’t declined below the original value of the home. If the value of your home has decreased below the original value, you may not be able to cancel PMI at this time. 

Borrower are eligible to remove PMI if the value of their home has reached 80% loan to value. Checking in with a real estate or mortgage professional can assist homeowners in determining eligibility for refinancing to a conventional loan, saving hundreds of thousands of dollars.

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Take the guesswork out of your Home Value. Inquire with your mortgage professional that has the tools to estimate the value of your home. A FREE service we offer our customers. Remove Private Mortgage Insurance if the value of your home has increased to at least 80 percent loan-to-value.

Home Value Estimator-Determine the Current Market Value of Your Home.

Home Value Estimator

Inquire for FREE today! Leave us an email with your home address. Click here.

Home Warranty vs. Home Insurance-Do you need a Home Warranty?

 75% of American Women report being their households usual meal preparer.  (2016, USDA)

75% of American Women report being their households usual meal preparer. (2016, USDA)

According to a survey completed by the USDA which began in 2014 and completed a few years later, Americans spend an average of 37 minutes preparing and serving food and cleaning up in their homes. Increased usage of appliances requires more maintenance and upkeep for longevity. A Home Warranty may assist in curbing a large immediate expense on the household budget. Read full report here. Is a Home Warranty better to purchase before closing on a home purchase or after? We review Home Insurance questions below.

First American Home Warranty Insurance offers the following information on the differences between a Home Warranty and Home Insurance:

Home Warranty-protects many of the home systems and appliances that you rely on daily. When these systems and appliances inevitably fail over time due to normal wear and tear, a home warranty will pay to repair or replace them. You will pay a service fee each time you request service, which ranges from $50 - $100. 

Home Insurance-is usually required by your mortgage lender and protects the structure of your home against risks such as damage from severe weather and theft, secondary damages resulting from some system and appliance failures, as well as protecting you personally from liability in the event that someone is accidentally injured on your property. Each time you make a claim on your home insurance you pay a deductible cost, which is commonly $500 or $1,000. 

Disclaimer: TRU Financial Services encourages our buyers and borrowers to purchase Home Warranty Insurance when buying a home.

Home Warranty 101

Where to Find Home Shut-Off Valves

Top 10 FAQ’s On A Home Warranty

Top 10 Home Warranty Facts

No obligation, free quote. Inquire with us on protecting your appliances and items you rely on the most. Click here.

The New UltraFICO Score-How it Affects Your Credit

 New UltraFICO Factors in Your Bank Accounts

New UltraFICO Factors in Your Bank Accounts

If you’ve ever wondered why your bank accounts: checking, savings, money markets are not taken into consideration when reviewing your credit score, they may be wrapped into your credit profile now with Experian’s new UltraFICO Score meant to include behavior patterns of borrowers which include not over drafting on your checking account and managing your money. It’s said to be particularly relevant to consumers with 500-600 FICO Scores and to help elevate the scoring to include behavior patterns that have not been integrated into the scoring system.

Experian, FICO and Finicity have teamed up to help boost borrowers with lower credit scores that may not have credit or are repairing credit. This could be a game changer moving borrowers from not qualifying for Fannie Mae and Freddie Mac loan programs to eligibility. Click here for full report.


Your credit score matters. It effects the loan programs and interest rates available to you. The Fair Isaac Corporation scores are used by many lenders to determine everything from your credit cards and auto loan interest rates to a home purchase. So, what a good credit score?

Most Americans have a Good or better score giving them the opportunity to access competitive interest rates. However, a bankruptcy, low or no credit, derogatory reporting such as late payments, repossessions, and defaults can derail credit scores. The UtraFICO claims to assist borrowers that may struggle with these issues by factoring in the way they manage their bank accounts. An example is having a $400 balance in checking and a history of no overdrafts could increase the FICO score and bring the potential borrower eligible. The program is set to roll out mid-2019. More information can be found on the Experian and FICO websites.

Housing Shortage Continues to Plague Buyers


As we continue to adjust to Daylight Savings, the adjustment to low inventory remains as buyers are left with fewer home selections at higher prices. Click here for chief economist, Mike Fratanoni of the Mortgage Banker's Association synopsis on Squakbox. Adding to this already plaguing situation is stagnant income growth, knocking homebuyers down even further. 

3 Ways to Stand Out on a Purchase Offer and WIN!

  1. Pick a GREAT agent. Not a good agent. A great one. Someone who understands everything about your home purchase. From the pre-approved amount to the time frame and beyond.Strategic planning and communication are key.
  2. Provide pictures and a write up about you, your employment and family. Strike an emotional nerve with the seller. Draw on their emotions. Pitch yourself and your love for the neighborhood, freeway access, proximity to grocery shopping, cafes, hikes, etc. 
  3. Pre-approval or Approval with TBD. Imperative. No questions asked. Be pre-approved or fully approved with a To Be Determined on the address. Many lenders will do this and WANT your business. Handle it no matter how crappy providing all your tax returns and bank statements seems. It's one of the main points to win the deal.


Stretch your buying power with an ARM loan. If you don't know if this is the forever home or even if it is, look seriously at an ARM loan. The lower rate could save you hundreds of thousands in interest, paying down the principal faster and refinancing (if it makes financial cents) to reduce the rate and term. We offer free mortgage consultations. 

2018 Top Trends in Kitchens-It's not what you think!


Clutter Free Counters

The #1 2018 kitchen trend according to a Houzz study, reported on Builder. Is it possible to maintain and still find storage? The study by Houzz outlines kitchen trends homeowners are incorporating into their kitchen designs and remodeling. Take a look at some stats below:

Kitchen Storage

With Clutter-free space, where's the storage? Trends in storage for high functioning, high traffic kitchen might opt for designs like those made by Wellborn. I haven't used Wellborn myself, however, according to the website, it's a family owned and operated business. There are 6 lines of products includes Home Concepts, Premier, Estate, Elegant Bath, and Wellborn Closets. There is also a creative element for the DIY'er in the Estate Collection. Beautiful solutions for much-needed storage in busy households. Contact the company on their site for sales options.

Cleaning Products for Quartz

According to the Houzz survey, a whopping 43% of homeowner's prefer engineered quartz. Cleaning quartz isn't hard once it's been sealed. Bob Vila, TV personality, quartz care is as simple as wiping with a mild, non-abrasive cloth and dishwashing detergent. He recommends non- abrasive sponges and surface cleaners for a deeper clean. Though quartz will resist permanent stains from wine, tea, etc. he suggests not placing heat about 300 F on it or using it as a cutting board. Drastic changes in temperature can break down the resin found in quartz. Knife slices will leave marks!

Easy Made from Scratch Food Dishes

The survey reports 48% of homeowners prefer cooking from scratch. I'm in this category. Cooking is my jam. I love it. I'm plugging Ina Garten, aka Barefoot Contessa not because I'm getting paid (nada, nothing) I really love her recipes. I watched all of her Food Network shows when my daughter was first born, but she really hooked me when she signed her Back to Basics cookbook my mom bought me for Christmas years ago. So exciting! Ok, enough girl gushing, her cookbook, How Easy is that provides lots of homemade dishes that taste and look like they were professionally cooked. Combining both is the dream. Quality, substance, and sustenance. I do also use All Recipes (old fashioned pancakes, yummy!) and I use Food Network. They both offer a variety of options for Quick and Easy Meals. I'm also a huge fan of the crockpot. I cook our chicken in it for Taco Tuesday (Every week. Meal planning saves me from hangry kid and spouse). I will share my secret ingredient in another post. 

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3 Ways to Boost Your Credit for a Home Loan


We know credit is important and essential to financing. Lenders place a significant weight on past, present and future credit. What do lenders look for when determining creditworthiness? They take the middle credit score from the three credit bureaus they pull from. It’s the number, lenders use to gauge the 3 C’s:


 Breaking these down, it makes financial sense why lenders delve into your
 personal information to better understand their return on investment (ROI).

Character-Defined by the author, Mohamed Ayed, “May your character preach more loudly
than your words”. Lenders are looking at your credit history to
determine your ability to repay and at the likelihood of default. Questions
they are using may include the following:

  • Are your payments made on time?
  • How many revolving (credit cards, lines of credit) and installment loans (auto, unsecured personal loans) accounts are in your name and how long have payments been made?
  • What is the length of employment at your current job?
  • Have you lived at the same address for 2 years?
  • How long has your credit file been in existence?

How do you boost your character and credit rating? For starters, get a copy
of your annual credit report for FREE. Click here. You can view your past
and current credit history and begin to fix any items lenders may find
character worthy i.e. late payments and high balances on revolving accounts to name a few.

    Download our E-book: $0 Down Payment Home Loans


Capital-Show me the money. The lender reviews assets such as liquid assets: checking, savings,
money market, CD, stocks/bonds and mutual funds. Is there a property that
will secure the loan? The capital reflects the investment you will
contribute to a purchase and contribute to the down payment and closing costs.

 Capacity-Lenders review your current employment and income sources. They
 are looking to verify you can repay the loan and have set a debt-to-income
 ratio factor to determine eligibility. It’s important to understand your
 salary and likelihood of future employment, your current debts and expenses
 and financial accountability.

E-book: How to Boost Your Score for a Better Interest Rate


What if you need to dispute items on your credit report? All three credit bureaus
have a process of disputing items. Click on each one for the
dispute process, Experian, Equifax, and Transunion.

Talking with a mortgage professional that understands their lender
guidelines, products, and programs can assist you in building and re-building your credit for success and loan approval!

San Diego Market at a Glance-Fierce Competition to Purchase Continues

 San Diego Summer Sunset   

San Diego Summer Sunset


As we head into San Diego's version of Fall, with humidity and heat still rampant throughout many parts of the county, the housing market continues to hold an advantage to sellers as buyers struggle with low inventory and a competitive market place with multiple offers. Interest rates  have remained steadily low, hovering around 3.75%/3.97%APR* for a Conforming 30 year fixed loan. 

Averaging less than 30 days on the market before active listings drop into pending with accepted offers, being prepared with pre-approvals, proof of funds and plenty of patience as buyers navigate the home buying process. What can buyers do heading into the San Diego housing market?

Preparation is Key: 

Dot your I's and cross your T's. Obtain your mortgage loan pre-approval in advance. Gather bank statements that reflect your down payment and Earnest Money Deposit (EMD). If a family member is gifting you funds, have the Gift Letter from your lender ready to go. The competition is real. Cash is King. Buyers with financing need to be ready and organized to compete.  


Understanding the demographics, housing statistics and other variables is vital to your offer. Working with a real estate agent that can explain and negotiate on your behalf can have an impact on your offer. Communicating with your agent is really, really important. Be clear in your budget and wants vs. needs list. 


Try to keep purchases to minimum and refrain (as best you can) from obtaining new credit. Additional paperwork, Letters of Explanation and other items may be needed to determine your eligibility once new credit has been obtained or credit card increases are made. The lender is looking at your debt and income and calculating it on a ratio. Depending on the loan, it can be quite conservative. Make your current payments on time. 

*Rate and APR based on today's interest rates September 19. 2017. Not all borrowers will qualify. Rates subject to change. 


Loan Land-Here's how it's looking

Hovering in the high 3's and low 4% range today as we await the Federal Reserve announcement  and the impact on the market. My conservative approach to rates kicks in and I say lock at your comfort level and leave gambling to the casinos. 

We offer free, no cost or obligation market information. Email the city within San Diego and we send you the stats.

Equifax Hacked: 143 Million possibly affected, are you one of them?


The data breach at Equifax has many folks up in arms and rightfully so. 143 million adults in the country may have been affected by hackers. What happened?!! Sometime between May and July, Equifax one of the top three credit service providers, had thieves access social security numbers, addresses, birth dates and in some cases, security code questions. What's even more troubling, is the company's response, or lack thereof. They've not been real clear on what they're doing to handle this debacle and aren't doing us any favors by contacting us directly via phone, mail or email if we have in fact been hacked. They are currently directly consumers to a website to identify if their personal information was compromised. You can access the website on Equifax's home site, however, you will be asked additional security questions. If you're not comfortable releasing more personal information, see below.


  • Pull a credit report for free through Free Annual Credit Report.  This is a free personal credit report that provides detailed information on your personal credit profile and is not an inquiry on your credit report.
  • Contact your credit card company. Most credit card companies typically have a fraud alert service that will email, call or text your regarding any unusual activity. You can view your transaction history and set up alerts for purchases. Inquire with your them on additional safety features to protect your credit.
  • Contact your bank, check your bank statements, and all other personal documents to verify fraud has not occurred on your accounts.

Check out NBS News video on the hack below:


Stated Income is ALIVE!


Prior to the 2008 mortgage melt down, stated income or no income document loans were the norm. Flash forward to present day (September 2017) and they are rare. Very rare. So, what is stated income and who qualifies? Here is a quick breakdown of stated income and who qualifies to use it.

Stated Income*

  • Assets are a must. 6 months principal and interest required in assets/reserves for owner-occupied purchases <$1 million, 60% loan-to-value. 12 months assets required for greater than 60% loan to value, less than $1m purchase price. 
  • Minimum FICO credit score 700.
  • STATE your income and provide assets in the form of bank statements.
  • Rates and loan programs are competitive. Since there is more risk involved for the lender based on not using a borrower's income documents (no tax returns, W-2's, pay-stubs required), the loan program offered is an Adjustable Rate Mortgage (ARM). Fixed for a set period 3, 5, 7, 10 years, adjustable annually thereafter with a cap and amortized over 30 years. Inquire with a TRU Financial Services loan officer for details on current rates.
  • Primary, second home and investment loans available. 
  • U.S. citizen, permanent resident, non-permanent resident, and foreign nationals are eligible to apply.

*Stated income parameters are subject to change. Not all borrowers will qualify. Consult a qualified, licensed mortgage professional.

The stated income loan product can be used to assist borrowers that are self-employed or earn bonus and commissions, subcontractors and W-2 wage earners. A FREE consultation with a loan officer that offers stated loan products could determine eligibility. Many of the same loan document requirements minus income documentation are required for these loans. 

San Diego Year over Year Price Increase Sustainable at 5.7%

San Diego Coronado Bridge

America's finest cities housing prices increase at a lower rate than the national average. According to an article in the Union Tribune, the change from year over year increase from January 2016 could be based on higher interest rates. Click here to read full story. Post election, rates have been slowly on the rise. The median housing price in San Diego as of February 2017 is $495,000.

As many buyers feel the burn of multiple offers and expedited days on the market until pending, the inventory shortage in San Diego is apparent. With sellers less likely to complete repairs or issue credits for deferred maintenance, buyers may feel challenged by the current market environment.

3 Ways Buyers Can Stand Out

  1. Pre-Approval-Lender pre-approvals are a must. FICO credit score and full loan approval complete the package.
  2. Flexibility-In a housing shortage, buyers willing to rent back to sellers while they look for housing post closing may be perceived as more desirable.
  3. Ask Questions-Sellers have different motivations for selling. Asking questions and listening to the sellers needs, can assist a buyer in preparing an offer that meet and exceeds the sellers expectations.

A main point I discuss with buyers in a sellers market is perseverance. The market can be challenging and maintaining a positive approach can assist in easing the tension and stress of home buying. 

Single Women Outpace Single Men in Real Estate Purchases

women in real estate

Single Women Purchase Homes at Twice the Rate as Single Men

The kindest words my father said to me
Women like you drown oceans
— Rupi Kaur

According to a Bloomberg report, single women account for 17% of homebuyers to single men's 7%. Single women are building their own wealth, realizing their purchasing power and not waiting to "couple" before pulling the trigger to purchase (Bloomberg, 2017)

Women earn 83% of Men's earnings -Bureau of Labor Statistics

Still earning less than male counterparts, women's price points tend to be lower than mens. Wage disparity may be the cause of reduced purchasing power.  Single women have been outpacing men in home purchases since 1981 according to the National Association of Realtors.

Research completed by professor Bella DePaulo at University of California Santa Barbara states, "Despite the stereotypes that insist women care more about marriage than men do, it may actually be single life women embrace more than men...unmarried women may be likelier than men to seize singledom as a lifestyle".

women and the glass ceiling
I took a deep breath and listened to the old bray of my heart. I am. I am. I am.
— Sylvia Plath

Realtor Magazine completed a study in 2015, surveying 1,000 single baby boomer women and found female adults ages 50-68 are confident, happy and thriving. 74% of the women surveyed said they were as happy or happier than at age 35. Full article here.

Leading an active life and being physically healthy through exercise were a major part of the study. It may reflect the location choices women make and what builders should include in planned development communities.


Why Zillow's Zestimate is not the King of Value

San Diego House

Your actual San Diego home value

It's easy to cruise the user friendly websites of Zillow and Redfin searching for homes and reviewing "Zestimates" on Zillow for home values. However, consumer be warned, Zestimates pull from the deed recordings in a demographic area which can include refinances and transfers between family members. They do not take into account upgrades or the condition of the home. We often determine, once compared to actual closed sales on the multiple listing service, the values are too high or low (Taufen, Inman News 2017). 

So basically, it still takes a real human to research, review and compare homes sales to estimate your home value. Some questions to ask yourself and consult with a listing agent:

  • Do you want the best information available on pricing your home and when to place it on the market?
  • What would you like to see in a marketing plan to sell your home?
  • What is your time frame for selling your home?
  • Do you need to sell your home before purchasing another?
  • Is your house ready for the market? Upgrades, cleanliness, curb appeal.

Is it the right time to sell?

time to sell san diego home

This question comes up a lot on both sides. Is it the right time to sell? Is it the right time to buy? In short, yes. It's always the right time if you're ready to buy or sell. As cliche as the answer, San Diego has consistently increased in value over the years and rebounded from down markets. There are no guarantees for the perfect buyer or the ideal seller. This is life. It gets messy and hard and really complicated sometimes. This is a major sell or purchase. It's personal.

What's the best time to sell a San Diego home?

According to Zillow, in San Diego it's April 1-15th. Their research shows, you are more likely to receive a 1.3% increase in sales price. The chart below outlines the research data. (Inman News, 2017. Zillow Data). Click here for full article.

San Diego best month/day to sell

Questions? We would love to assist. Email or phone or meet in person with no obligation. 




From Wall Street to Main Street: Scaling back Dodd Frank

What is Dodd Frank and Why it Matters

In a nutshell, Dodd Frank was passed by Barack Obama in 2010 as part of a Wall Street Reform and Consumer Protection initiative after the financial crisis of 2007-2008. It was the largest overhaul to our financial regulatory system since the Great Depression. Pretty significant.

Some of the main pieces to Dodd Frank include more transparency and accountability for large banks and financial institutions. Essentially, no more bailouts. The bailout during the financial crisis of 2008 cost the United States Treasury Department $700 billion. This was not the biggest bailout the U.S. made, it's still ongoing. According to TARP, the U.S. committed, $16.8 trillion with $4.6 trillion already paid out leaving the banks to big to fail. Read more here on the bailout. 

What could happen in repealing some regulations of Dodd Frank?

  • Greater financial lending for smaller community banks and institutions.
  • Less regulation and oversight of bank activities.

In a nutshell: Arguments for and against include, more lending could mean increased access to credit and mortgage loans, although this could leave the industry open to repeat history and the risky lending of past days, with taxpayers footing the bill for bailouts. Stay tuned.

San Diego 203k Renovation Loans: Use Lender Cash to Renovate

San Diego's current housing shortage provides current homeowners and home purchasers the chance to renovate a home with your style and design in mind. 203k FHA Renovation Loans are not for the faint of heart. My advice: Have a plan, find a solid contractor, and set expectations. In addition, work with a loan officer that has either many years in the business or has completed many, many renovation loans. A solid mortgage advisor is not only helpful and will expedite the process, they are worth their weight in gold.

San Diego Renovation Loans: Quick List for 203k Loans

1. Have a Plan: Make a list and separate "needs" from "wants". This will be helpful when hiring a contractor to itemize your priorities. Take inventory of the house yourself and be prepared for the contractor to find things outside your scope. Consider paying for a home inspection. This independent 3rd party will assess all the challenges your home currently faces. A contractor can work off this inspection, saving time and money.

2. Find a Contractor: Contractors are a plenty, however, find one that really understand the needs of the job. Lenders want all I's dotted and T's crossed. Liability insurance and workmen's compensation are required. In some cases, depending on the renovation expenses, they will will be accountable to a 3rd party that will oversee their work. Remember, you're working on the lenders money. Be clear and specific. A contract will be signed prior to commissioning work.

3. Set Expectations: Understand your goals and communicate them to the contractor. Check in and insure they are being met along the way. Open communication and setting expectations up front will save everyone time. Talk to a real estate professional and/or your mortgage consultant on what renovations will add value to the home, i.e. new windows, central heat/air, electrical, etc. This may assist in selecting a "need" over a "want" as it increases your property value and ultimately your equity in the home.

When in doubt. Ask your lender. Making changes to estimates or sub-contractors selected can be a recipe for disaster. Always, always ask your lender first and get it in writing. Communication and written proof that a change has been approved are key to keeping more money towards the project. Take good notes and save receipts and invoices. They can become your lifeline to communicating with all parties. Fix it, don't nix it!